Cookie Consent
The requirement to obtain user permission before setting non-essential cookies on their device.
Cookie consent refers to the legal requirement under the ePrivacy Directive (and GDPR) to obtain informed consent before placing non-essential cookies or similar tracking technologies on a user's device. Essential cookies (necessary for the website to function) do not require consent. Non-essential cookies — including analytics, advertising, and social media cookies — require prior opt-in consent. Valid cookie consent must be: freely given, specific, informed (clear explanation of what cookies do), and active (not pre-ticked). Cookie consent management platforms (CMPs) help websites implement compliant cookie banners, manage consent preferences, and block cookies until consent is given.